How videos can work for business
The world of marketing is always changing, and new ideas and techniques come onto the scene on a regular basis. At the moment it seems that video is the newest tool. Posting online videos isn’t a new thing of course, but the way that is being used by business has changed.
There are a variety of ways that businesses can benefit from a video or two, and to help you to learn more, this blog is going to look at the main ways that it has an impact.
It can showcase your vision and brand
Despite your best efforts it can sometimes be tricky to make sure that your customers know what you are about. By creating a video, telling them everything that they need to know about your core values, you are much more likely to resonate with them and hopefully secure yourself some new customers.
You can present, promote or explain a new product
Planning to release a new product? Want to create a bit of a buzz around it? Why not make a video which shows off your latest creation to the world? You could also use video to show your customers how your products work. It doesn’t matter if it is not complex in any way. Your aim is simply to show off what it is capable of!
Create a testimonial
We all want to know that the company we are using or buying from can be trusted. Testimonials are an important part of any business, so why not take them one step further and present them in a video. You will need to ask your customer if they would be happy for you to record them saying a few words, and then you can share it with your prospective customers.
Offer customer support
Do you find that you frequently get asked the same questions that relate to your service or product? Not sure that your FAQs are as clear as you would like them to be? Why not record yourself answering some of the top questions that you receive. You may find that your customers understand the answer better if they hear you explaining it to them.
Training and recruitment
Marketing isn’t the only way that video can help your business. It is also incredibly useful for other aspects of your business. Why not create videos that relate to a vacancy that you have coming up? Or use it to train new and existing staff. You may have more success finding and training up your perfect staff by using video.
So, now you know how many different ways that video can be used to support and promote your business. Why not grab your camera or phone and see what videos you can create? You may find yourself completely surprised by the power of videos!