Is Social Media Important?
Social Media can help promote your brands values and ideas
Every company, no matter how big or small, should incorporate social media marketing into their strategy as there are so many benefits to gain by doing so.
There are millions of people using social media across a variety of different platforms, and they will be talking about your company and industry whether you’re there or not.
Being present on social media and getting involved in these conversations is not only a great way to put your company in front of potential customers and generate leads and sales, but will also give them the opportunity to get to know your brand.
Creating a social media marketing strategy
We hope that getting started on social media is an exciting prospect for you and your company, but trying to navigate this digital world without a plan can become complicated. This is why a social media marketing strategy is vital, regardless of how often you are planning on posting updates. It is important that you are spending your time focusing on the social media channels that your target audience are using, posting authentic and original content, and ensuring that all updates include a CTA that will help you to reach your goals.
Is social media advertising necessary?
Once again, the answer is yes. It is very difficult to get social media content in front of an audience without putting spend behind it, even if you have a large number of followers. This is because social media channels use algorithms which decide who sees what, so being visible to your own audience is difficult, and having your posts seen by those who don’t follow you is almost impossible.
However, social media advertising offers a solution to this, and you don’t need to have a big budget in order to see results. Social media ads are proven to both generate leads and gain customers, and you can ensure that you are targeting those that you think will appreciate and respond to your adverts the most.
How can we help?
We are proud of our social media marketing expertise, and this extends to being able to create and run social media ads that suit your company and get great results. By working with you until we know your company inside out, are very confident about your brand’s tone of voice, and know exactly what you want to achieve from your social media ads, we can run campaigns that do exactly what you need them to.
Through designing ads that are relevant to your target audience, and testing and optimising these until we know what they like to see, we can help you to create an authentic and successful social media marketing strategy. Following this, we can report on the metrics that are important to you, using both your chosen platforms’ own insights and Google Analytics, to show you how your social media ad campaigns have positively impacted on your specified goals.