Why is SEO Important?
There’s no point in having webpages that no one can find, especially if you have spent time and money on a fantastic website design, and the best way to ensure that your target audience finds your company online is by investing in SEO. SEO is important as it ensures that search engines, such as Google and Bing, will serve your website to those looking for the products and services that your business provides.
What You Want SEO Services to Deliver
When someone types a particular search term (or keyword), such as ‘local restaurants’, into a search engine, you want your business to be on the first page of results so that people don’t have to scroll through a number of pages. This is exactly what a great SEO service, such as the one we provide, will deliver. We go a lot further than simply adding keywords into your content, so you can be confident that your website will thrive in search ranking across a number of platforms.
Your SEO Audit
At Blue Bee, the first thing we do is look at how your SEO is currently performing. Our Salisbury team will use their 10 years of experience to test your website for both short and long tail keywords to see how it ranks for each one. We’ll also look at your content and the structural design of your website to see how else SEO can be implemented. Once we understand what you have in place at the moment, the team can begin to work on improving your ranking.
Implementing SEO Strategies
There’s no one size fits all solution when it comes to SEO, and what we suggest will be tailored to your particular business and industry. For example, SEO for lawyers may differ totally from your average small business SEO, and we will ensure that the strategy we put in place is right for you. We’ll assess the goals that you want to achieve and come up with a plan to help you to meet them. This may mean rewriting your content to make it extra informative and engaging, or inspecting technical issues such as the metadata and tags on your pages. Other solutions could include getting strong inbound links and building SEO content writing through regular blog posting, both of which can help you to reach new audiences.
Whether you want to sell extra products, generate more calls, or collect extra email addresses, we can measure the success of your SEO strategy based on what it is that you want to achieve. By implementing strong calls to action and setting up your reporting correctly, you’ll get a great insight into how traffic is reaching your website and what people are doing when they get there.
Great SEO takes time, and strategies are often for the long term as you learn what works for your particular company. When the right strategies are implemented and combined with other marketing approaches, they can make a big difference to the number of people finding your business through organic searches.
If you want an affordable SEO strategy that is designed to deliver on your needs, contact our Salisbury team today.