Why is SEO Important?
Whilst it’s great to have a beautifully designed website, without plenty of visitors it will sit there, unloved and stagnant. You can hope that customers find your website by chance but the truth is that search results on platforms such as Google and Bing are vital.
What You Want SEO Services to Deliver
When someone types in a particular search term such as ‘local restaurants’ or ‘buy an iPhone’, your business needs to be on that first result’s page. Whether this happens depends on a wide range of parameters, not just having a certain keyword placed in your SEO content writing.
Your SEO Audit
At Blue Bee, the first thing we do is look at the current state of your SEO. Our Salisbury team have 10 years’ experience and will test your site for both short and long tail keywords to see how you rank. We’ll also look at your content and the structural design of your website. Once we know where we stand, the team can then go to work on improving your ranking.
Implementing SEO Strategies
There’s no one size fits all solution as we will often tell our clients. SEO for lawyers may differ totally from your average small business SEO. Our team in Salisbury will assess what you need to achieve and come up with a plan to do just that. It might mean rewriting your content or inspecting technical issues such as the metadata and tags on your pages. Other solutions will include getting strong inbound links and building SEO content writing through regular blog posting. Strategies can vary depending on whether you are catering to a local need or want to reach out to customers worldwide.
Is success measured by the number of people coming to your site or the number of people making sales or phoning you for an appointment? At Blue Bee, we think it’s the latter. There’s no point in having great SEO if it’s pointing in the wrong direction. That’s why we measure the results and make sure our changes are having the impact that delivers real results.
SEO done well needs time to bed in and strategies are often for the long and not short-term gain. When the right strategies are implemented, however, combined with other marketing approaches, they can make a big difference to the number of people finding your business through organic searches.
If you want an affordable SEO strategy that is designed to deliver on your needs, contact our Salisbury team today.