What is print media?
In a world where we are exposed to lots of digital adverts every day, it can be difficult for marketers to remember how impactful print media can be. There’s a whole range of different types of print media that can help you to reach your target audience. These include newspaper and magazine ads, flyers, brochures, direct mail, and catalogues, all of which can send a powerful message to both potential and existing customers.
As the oldest media type, print media has had years of success in helping companies to reach new markets, engage with their existing audience, and share new products, services, and promotions with a wide range of different people. So why not harness the power of print media today?
What are the benefits of print media?
Digital media has certainly overtaken print media over the years as being the preferred marketing tool, but that’s not to say that print media doesn’t still have its benefits. For example, people will spend more time engaging with an advert that they see in print than those they see online, as they’ll be exposed to it during time that they’ve set aside for reading. This means that the ad is more likely to stay in their head, and there’s an increased possibility of them talking about it with someone else.
By sharing your marketing messages via print, you’ll have far less competition than you would when sharing them digitally. This is because more companies have turned to digital marketing and left print media in the past. It’s also worth noting that people trust adverts and information that they see in print more than they trust digital ads, which means that your messages are more likely to be considered.
Can digital and print media work together?
Absolutely! At Blue Bee Solutions, we believe that the best marketing campaigns are those that cover a whole range of media types, from web content and social media ads to magazine adverts and PPC. The main thing to keep in mind is that all of your marketing efforts, across print and digital, should follow your brand guidelines and convey the same message.
This way, those who come across your company on more than one media type will be able to link all aspects of your campaign together, which is sure to stick with them when making a decision about your product or service.