Ranking Factors Analysed: What Matters in 2019?
When looking at SEO for the first time, it’s difficult to know what factors we should be concentrating on more.
There can be many different elements of SEO depending on the campaign you’re looking to run, so while not all elements will be used, it’s still good to know what ranking factors are being used to ensure we’re primed for success online.
Below are some of the highest-ranking factors that will determine where your website is placed in search results relevant to your product or service.
Direct Website Visits
Despite the early days of Google churning out some spammy results, it has gone to become one of the most popular search engines in the world.
It has done this by introducing several updates to its algorithm that ensures only quality websites and content is put before online users carrying out searches.
A site that receives a continuous number of direct web visits can build more trust online, meaning the site can rank higher in search results.
Time Spent On Website
The world of SEO is demanding that quality content is at the forefront of every marketing campaign, and there’s a good reason for that.
Content needs to be immersive and informative, and not just peppered with keywords. Websites with longer engagement often perform better in search results, as this tells Google and other search providers that users are actively engaging with your website in a positive way.
Pages Per Session
As well as the time spent on a website, another important factor to consider is how many pages the user visited during their session.
Pages per session can be an essential SEO metric, as gives both search engines and website owners an indication of how much engagement there is when visitors use the website.
The bounce rate of a website still plays an important role in the modern interpretation of SEO. The bounce rates allow both search engines and website owners to ascertain as to whether there are any instances where an online user returns to the search engine results.
Website with a large bounce rate should try and ascertain the reason why visitors are suddenly leaving. It could be due to lack of content, or it could be that the keywords being used don’t correspond to what’s on offer.
The sooner a business can decrease its bounce rate, the sooner it will be able to enjoy the benefits of a higher-ranking search results.
Should Other Ranking Factors be Ignored?
Although there are ranking factors that seem to make a bigger impression than others, this doesn’t mean that other elements should be ignored.
For example, keywords and backlinks still play their part when it comes to tanking highly, so they shouldn’t be ignored, nor should you just aim to obtain a multitude of backlinks from any website, as a series of poor backlinks could have an adverse effect on the website.
Finding the Perfect Balance
Although being aware of the ranking factors is a great aid for those looking for more conversions, some may still be confused as to how much work is needed in each instance.
Although employing the services of an SEO expert could be deemed an additional cost, it should be looked at as an investment.
A professional SEO campaign can make all the difference to your bottom line, and those in need of a complete overhaul will wonder how they ever managed before.
If you’re looking to create brand awareness of promote a new product or service, then why not get in touch with Blue Bee today to discuss your project in more details.