How to get more leads from your website

Online marketing can be complex, especially if you’re experiencing it for the first time. There can be an abundance of information that states why one element of marketing is better than another.

There can also be many instances where the platforms are set up but are not being fully utilised. This can give a business the false impression that its digital marketing strategy is up-to-date.

However, if there is little interaction being made with the content being promoted, then many find they’re not getting the conversions or web traffic they’re looking for.

In fact, there can be three integral segments of online marketing, which are known collectively as a Digital Marketing Trifecta.

The segments are set out in the illustration below.

 

As you can see, although each segment has a role to play and will often overlap when putting a strategy together, meaning that all segments are integral when looking to engage with an online audience.

Earned Media

Earned media is achieved via the use of mentions, shares and reposts. It is essentially the online version of word-of-mouth.

To benefits from Earned Media, it can help to have strong rankings in search engines, and it’s also important to ensure that the content being shared offers is informative and offers value.

Lacklustre content can mean that it’s doesn’t get shared as much as we would like, if at all.

Owned Media

Owned media is any platform that a business or brand has control of. The type of owned media a business uses may vary, but the following are some common examples of shared media.

Self-Created Videos

Infographics

Blogs

E-Books

Social Media Channels 

The platforms a business uses to promote content should have an active community. The more platforms that are used, the better the demographic.

However, using too many platforms could mean that resources become tight, so it’s important to ensure that the right approach is used, which could mean enlisting the services of an SEO expert.

Paid Media

Although the benefits of organic SEO plentiful, it doesn’t always give a campaign the traction it needs to be a success.

Paid media can come in many different forms. IN some instance it could be in the form of Google AdWords, whereas other approaches can make us the paid promotion available on social network sites like Facebook and Twitter.

Applying the Right Digital Marketing Strategy

As the Digital Marketing Trifecta overlaps these segments, they all have their part to play when planning a marketing campaign

Depending on the goals of the business, the resources needed for each segment can vary, so it’s important to ensure that the right strategy is applied in each instance.

For example, spending too much time with one aspect of digital marketing could mean another is being neglected, which could counteract the action taken so far.

Hiring the services of an SEO expert ensures that your business is on the right footing when making an impression online, while any updates are taken into consideration with immediate effect.

It also ensures that there are no obstacles present when carrying out your strategy, meaning higher rankings and greater turnover.

If you’re looking for a digital marketing strategy that works, then why not get in touch with Blue Bee to discuss your project in more detail.

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