How a Business Award Can Boost Your Marketing
Entering an award competition may not be top of your list of things to do this year. But get it right and you can give a significant boost to your marketing strategy. The key is choosing an appropriate competition and planning your approach with focus and energy.
Look around and you’ll find a number of different award competitions on the internet and in your local community. These are the kind of thing where you nominate your company and are then judged by the number of votes you receive or by a panel of local business men and women.
Closer to home, you’ll find local initiatives that are designed to highlight and promote businesses, especially through organisations like the Chamber of Commerce.
Although it can take a good deal of work to get your business to the actual awards ceremony stage, doing so can be well worth the effort.
- It can get you free advertising in your industry news or the local paper.
- Other businesses and networks will notice you and reach out to make contact.
- It can add to your reputation and improve your appeal with potential customers.
But how exactly do you win in the world of business awards? Here’s our quick list of tips:
Enter the Right Award
What you ideally want is an award and competition that matches your brand identity and your business sector. You first need to consider whether winning that award will raise your profile in front of the audience you want to attract.
Next you need to look at your potential for winning the award or at least getting to the final selection. Is it playing to your strengths? How can success be leveraged and win you more customers?
What Are Your Goals?
To succeed in any campaign like this, you need to be clear about your goals and how you are going to achieve them. If you need votes from existing customers, for example, you will require a communication strategy to encourage people to do just that.
A lot will depend on what kind of award you’re hoping to win but you’ll generally have to develop ongoing strategies that demonstrate you would be worthy winner. Judges on these kinds of awards tend to look for a little more than just votes and your initial written submission. That means you will need to develop a campaign to keep your credibility and worthiness as high as possible until the end.
Give Yourself Plenty of Time
If you have multiple departments and there are different awards, you may be looking to put in a submission for more than one. It’s important not to overstretch your resources and it’s also a good idea to start planning as soon as possible.
For example, should you be lucky enough to reach the shortlist, how are you going to handle aspects like PR and give your business a boost? The more time you give yourself to plan, the better prepared you will be in the event of winning the award.
Post Award Ceremony
Finally, once you have won an award, there are other important things to consider such as how you include this in your marketing material. You might want to produce a blog post about your experience or have a video made of the award night you can put on your website. All these can give a lift to your reputation and set you apart from the competition.