What is Magento?
Magento is a content management system (CMS) that is built for eCommerce. It is one of the most popular platforms for retail brands and a number of other industries, and can be customised to perfectly match your brand and help you to achieve your sales goals. It is built using open source technology which means that its coding can be amended to suit your needs.
What are the benefits of using Magento?
Magento is one of the most flexible CMS options out there, as it enables you to make changes to your webpages with ease. So whether you want to customise a page, or make a small text amend, you can do so with no hassle. Another benefit of Magento is that it makes it very simple to optimise your pages for search engines. You can create clean URLs and add in your meta data, and all pages will be mobile friendly which is not only handy for your customers but vital for great SEO too.
Due to its impressive capacity, Magento has room for all of your products, and it will even upsell relevant products to people throughout their customer journey too. Plus, you can easily integrate all of your third parties, including everything from payment providers to email marketing platforms, meaning that you won’t need to worry about making changes to those that you already work with.
Can my small business use Magento?
The beauty of Magento is that even though it is capable of holding up to half a million products, and managing 80,000 orders per hour, it is also suitable for small businesses who are just starting out. The best thing about this is that the CMS can grow with you, so as your company starts to add more products and generate a higher number of orders, you won’t need to switch to a different provider. This will save you a lot of time and effort in the long run, and you won’t need to worry about training yourself and your team on a new CMS in the future.