Effective marketing for local opticians in Wiltshire
In 2020, Haine and Smith Opticians came to us looking for some help with their Google Ads they have been running.
Haine and Smith overview
After discussing their requirements, demographics and current strategy, we completed an audit and restructure on their ads account. Their goal was to increase phone calls to some of their stores, and to target a certain demographic (based on ACORN data) to encourage people to make appointments for eye tests.
What we delivered
- A strategy update
- Keyword research
- A new campaign structure
- Responsive and dynamic search ads
- Ad extension creation
As well as SEO services to support and make sure the website was ranking organically, and that both SEO and PPC strategies were aligned.
From our first full month of taking over the account, we delivered a 185% increase in conversions, from the 20 a month the Google Ads account was generating previously.
With ongoing optimisations, we were able to increase conversions by 675% overall in the second month, from 20 conversions to 155 monthly conversions.
A new approach
By working closely with Haine and Smith and really understanding their audience and goals, we were able to deliver a huge increase in conversions, and we allowed their focus stores to get the best sight test numbers that they’ve had in 4 years!