Graphic design for exhibitions
Exhibitions offer a great way to show off your business to a relevant audience, and to network with others who might be able to help you to succeed or have a product or service that will benefit you.
There are lots of exhibitions that cover a range of different industries, so you’re sure to find one that relates to what your company does and, once you’ve registered to attend, you can focus on what to do when you get there.
Can exhibitions help my business?
Absolutely – but you need to make sure that you make your stand worth visiting. No matter what you’re selling, whether it’s a range of products or a service, it’s very likely that companies you’re in competition with will be at the same exhibitions as you.
This means that ensuring that your business is represented there too is the first important step, and the next vital step is creating an exhibition space that stands out from the rest!
By doing this, you can attract potential customers to your stand, and will be obvious to any existing customers that you have, meaning that you’ll have plenty of people to sell to throughout the event who may otherwise have shopped from your competitors instead.
How do I create a successful exhibition stand?
The most successful exhibition stands catch the eye of passers-by and draw them in, which allows you to strike up a conversation and see how you can help them. The best way to do this is to set up branded banners and signage that promote your company name and your USPs.
It's likely that visitors will see a lot of stands during their time at the exhibition, so you want to make sure that they can spot how great your company is with just a glance at your stand.
It can also help to take along some branded merchandise that you can give away which will remind people about you once they get home. This could be anything from pens to tote bags, just ensure that they follow your brand guidelines too. You might also like to take some print media along with you, such as leaflets, flyers, brochures, or catalogues, which people can take home with them and absorb the information in their own time.