LOGO AND BRANDING CASE STUDY; Wessex Fleet

“The driving force behind the brand...”

Branding for Wessex Fleet

What We Delivered

Wessex Fleet are an established fleet management company based in Salisbury, and help business owners to keep their companies on the move by offering a personal and bespoke service to suit their needs. With a growing team and plenty of ideas, Wessex Fleet came to us looking to re-brand their company and give their identity a whole new look, with their main aim being to make their branding more contemporary and modern to match their vision for the company’s future.

We created a branding pack which included a new logo, plus a wide range of stationery products such as letter heads, business cards, exhibition stands, and ad templates. The new logo is completely different to their previous one, and deciding on a logo design is the starting point for any company re-brand as this is how customers will recognise the company going forward. We went for something simple, clean, and contemporary, that will fit well on any type of promotional material and won’t date over the years.

With all of the stationery redesigned to include the new logo and incorporate the new brand, Wessex Fleet were ready to start distributing this to existing and potential customers, with the view of showing off their new modern branding. Exhibition stands were also a big part of this, as these are a great marketing tool for drawing people in at trade shows and provide a great talking point with both customers that have used your products and services before, and those who are just noticing your company for the first time.

We also assisted Wessex Fleet with the redesign of their e-mail marketing templates and email signatures to ensure that their branding was consistent across the board. Once again, this is integral for brand recognition as it is important that people know where correspondence has come from as soon as it hits their email inbox. With consistent branding across both traditional and digital marketing campaigns, everything from the company could be pulled together nicely and really gave them the contemporary uplift that they wanted.

Branding design for Wessex Fleet
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Our main office lies between Salisbury and Andover but we also operate in Clerkenwell in the centre of London. We’re a digital marketing agency providing high quality web and logo design as well as other marketing services across the whole of the south of England.

What to find out more? If you don’t think your branding and web design are delivering as much as you want, perhaps it’s time to get in touch with the experts. Contact us today and see how Blue Bee can make a difference.

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