What We Delivered
Juno Jack’s came to us in need of a rebrand to coincide with their name change from Chico Jack’s, plus they wanted a new website too. Juno Jack’s mission is to normalise breastfeeding and make it better for mum’s by providing them with stylish clothing options that enable them to breastfeed with ease while looking fashionable.
We decided on a colour palette of soft greys, lilac and yellow to give the brand a relaxed and comforting feel, with grey being used for all text which makes it easy to read. We also ensured that social media buttons are obvious at all time to increase the company’s social following, and created the navigation bar so that all landing pages are very easily accessible.
The main section of the website is the company’s shop, which sells a whole range of clothing for breastfeeding mums. We used strong, clear imagery to really show off the product, and the call to action buttons have been created in yellow to make them stand out from the rest of the page once the product is hovered over. Shoppers can also create a wishlist to keep their desired products together, a great way to encourage people to come back and make a purchase.
Logos for awards that Juno Jack’s have won have been included on images. This is a great social proofing tool as it shows customers that they are a trusted brand. Where possible, multiple images are included for each item, with at least one image showing how the clothing can be altered to allow for breastfeeding.
In addition to selling clothing, Juno Jack’s invite mums to join their community through submitting their name and email address. This is another clear call to action that we have running throughout the site, and we kept the form short and sweet so as not to put people off of completing it. The site also has a blog which offers help and advice to mums about all things baby related. This has also been created with clear titles and imagery to ensure that people are engaged and encouraged to click on the links to read more.
Where to Find Blue Bee
Our main office lies between Salisbury and Andover but we also operate in Clerkenwell in the centre of London. We’re a digital marketing agency providing high quality web and logo design as well as other marketing services across the whole of the south of England.
What to find out more? If you don’t think your branding and web design are delivering as much as you want, perhaps it’s time to get in touch with the experts. Contact us today and see how Blue Bee can make a difference.GET IN TOUCH