What is branding?
Branding is everything that makes your company unique. It isn’t just a logo, a colour palette, or a letter header, it is all of these things and much more. To create a strong brand, you need to decide on your company’s vision and pinpoint your target audience before putting all of the other pieces into place.
This will then enable you to create a tone of voice and strong look across all marketing material that will show people the meaning behind your company, and will let them know what to expect when they purchase your product or service.
How can branding help my company?
Strong branding is important as it gives your company a dream and a focus while ensuring that everything you do is consistent and relevant for your target audience. The branding that you decide on will mould the way that people think about your company. This is why it is so important that you put plenty of thought into how you want to be perceived by those who may not have heard of you before.
Branding will make your company memorable and will ensure that you stand out from your competitors. Having a logo, tagline, content style, and colour palette that people instantly recognise as being yours is a great way to stick in customer’s minds, meaning that they are more likely to return when they need your product or service again.
You’ll also find that having a strong brand will motivate your employees, as they’ll know exactly what is expected of them and what they are trying to achieve.
Should we work on our branding?
If you are a new company, creating your brand before you head out into the world of business is very important. You want to make an impact and ensure that you are memorable from the start, and putting your branding in place is a great foundation for this.
If you run an existing company which is in need of a little rejuvenation, shaking up your brand or making it more concise can really help to increase sales and reach new customers. This is especially true for established companies that may feel that their brand is a little dated or not suited to the changing world of sales and marketing as everything becomes more digital.