Is social media marketing important?
The simple answer to this question is yes. Every company, no matter how big or small, should incorporate social media marketing into their strategy as there are so many benefits to gain by doing so. There are millions of people using social media across a variety of different platforms, and they will be talking about your company and industry whether you’re there or not.
Being present on social media and getting involved in these conversations is not only a great way to put your company in front of potential customers and generate leads and sales, but will also give them the opportunity to get to know your brand.
Creating a social media marketing strategy
We hope that getting started on social media is an exciting prospect for you and your company, but trying to navigate this digital world without a plan can become complicated. This is why a social media marketing strategy is vital, regardless of how often you are planning on posting updates. It is important that you are spending your time focusing on the social media channels that your target audience are using, posting authentic and original content, and ensuring that all updates include a CTA that will help you to reach your goals.
Is social media advertising necessary?
Once again, the answer is yes. It is very difficult to get social media content in front of an audience without putting spend behind it, even if you have a large number of followers. This is because social media channels use algorithms which decide who sees what, so being visible to your own audience is difficult, and having your posts seen by those who don’t follow you is almost impossible.
However, social media advertising offers a solution to this, and you don’t need to have a big budget in order to see results. Social media ads are proven to both generate leads and gain customers, and you can ensure that you are targeting those that you think will appreciate and respond to your adverts the most.